Dr. Muniirah Mbabazi presents the SBCC strategy to stakeholders during the validation workshop in Moroto district.

11/06/2019- The Livestock for Livelihoods (L4L) Social Behavioral Change Communication (SBCC) validation workshop held at Rapona Hotel in Moroto district, attracted a cross-section of stakeholders, partners and government staff implementing nutrition, WASH and livestock projects in the Karamoja sub region.

Presenting the SBCC strategy to participants, the consultant on the L4L project, Dr. Muniirah Mbabazi said that the document is designed to provide direction for implementation of the L4L communication interventions to enhance essential knowledge and skills, and an enabling environment for improved household nutrition, water, sanitation and hygiene practices among women of Reproductive Age (WRA) in the target L4L communities

Additionally, Muniira noted that it will address barriers and enhance the enablers of dietary diversity to reduce under nutrition; specifically, wasting and underweight among the L4L project beneficiaries i.e. children below five years and women of reproductive age.

Participants during the SBCC validation workshop held in Moroto district.

Over all, the strategy is hinged on interpersonal communication (IPC) as it encourages dialogue, addresses specific barrier and facilitates skills building among peers. In the strategy, the thematic areas for messaging will include improved availability, access and utilization of diverse diets, norm change for better nutrition; income generation among L4L project beneficiaries.

The Livestock for Livelihood (L4L) project is implemented by the Africa Innovations Institute (AfrII) and Farm Africa (FA) in the districts of Napak, Nakapiripiriti, Moroto and Kotido districts in the Karamoja sub region. The project targets 21,000 households (10,500 in each region) to have increased income, reduced malnutrition amongst women and children, and increased access to livestock services.